November 21st, 2009 2:22 am
Besides the Gibson Les Paul, probably no more famous than the Fender. The Fender Stratocaster and Fender Telecaster electric society are the two most famous and performed by "rock gods" in the world (the Telecaster is particularly favored by country and blues musicians, too), but also makes Fender steel string and classical guitars and bass guitars.
The Fender company also produces the top of the line amplifiers.
The guitar players and makers began experimenting with amplification in the 1920s because of his Acoustic Guitar in a jazz band was completely absorbed for the rest of the band. Finally, in the 1940s, Leo Fender, a California electronics expert and inventor, created the first instrument amplifiers be integrated into the tone controls. However, Fender also heard that in line with the modern music of the guitar itself would have to receive a range much wider tonal colors and powerful. In 1951, Fender may have saved quite forgetting the guitar listening to music when he introduced his Fender Broadcaster, which was the forerunner of the Telecaster. In the same year, the product Fender Precision Bass guitar.
In 1954, Fender emerged with what became the biggest rock famous guitar n 'roll history: the Stratocaster.
Unfortunately, in 1965, Leo Fender was in failing health and sold his company to CBS Company. Well that CBS was able to put his giant marketing and advertising budget behind the line of Fender amps and guitars for the Prime Minister Modern Guitar Music equipment, the SCB has also failed to really understand music and musicians, and in 1973 the quality of newly produced legendary Stratocasters finally sank. Today Fender "Start" collectors and players pre-1973 STRATS covet, and even more money than "pre-CBS" models.
With the start, known for her exquisite voice, the range of colors and great action in 1977, CBS added five way pickup selector switch to the output, allowing a combination of collection and use of color is even more varieties in the hope of maintaining the principle of market competition.
In the 1980s, CBS / Fender began producing the "Squire" Start, which is a second intentional and much less expensive version of the Stratocaster. The squire was in response to price competition from Japanese manufacturers.
In 1981, CBS has taken steps to try to reinvent the Fender. William Schultz, has been elected as new president Fender and he and his assistants had a duration of five cases from three years to focus heavily on R & D and advertising to take Fender hills of the world of guitar. However, in 1985, CBS was out of all non-broadcast media and industries with the help of some investors bought Schultz, Fender giant company.
Having nothing but the patent and the old Fender guitars in stock, over time, Bill Schultz has built two new plants Manufacture of Fender in Corona, California and Ensenada, Baja California, Mexico. The idea was to keep the entire industry started close quality control and to keep costs Fender shipping to make them more affordable. Nor do with cheap labor Wings in Japan.
Fender has behind him an amplification and legendary Sunn Lake Oswego, Oregon manufacturing plants in 1987 and 1991 the company moved its headquarters from Corona to Scottsdale, Arizona. In 1995 the company bought Fender famous Guild guitar and bought the mass production plant in Westerly, Rhode Island.
Today Fender is back on top in the world of electric guitar and acoustic bass, and amplifiers. The company has facilities in California, Arizona, Tennessee, New York, Rhode Island, Ensenada, Baja California, Mexico, London, England Dusseldorf, Germany, Suresnes, France, Belgium, Japan, Korea and China.
About the Author:
There are a number of places to shop online for Musical Instruments. Instrument Junction specializes in Acoustic Guitars, Acoustic Electric Guitars and Amplifiers.
Article Source: ArticlesBase.com – A Brief History of the Fender Guitar Company
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Tags: fender, guitar, music, strat, stratocaster